Google my business helps you reach potential local customers. Google has reported that 46% of the searches have local intent and Google Business Listing helps you take advantage of that for free. A free and easy way to boost your local presence, Google Business Listing helps you in multiple ways:
Show Up Your Business on Google Map Searches
Most users use Google maps to locate nearby businesses for their queries and if you have a presence there, you have an added advantage. Additionally, if you have been able to maintain great user ratings, you can easily downplay your competitors. In a nutshell, Google Business Listing is a free form of advertising to gain new customers.
Gain Trust from Customers
Having a verified physical location for your business will help you earn trust from your customers. You gain extra benefits for having a Google Business Listing when it pops up for local searches. Google has made a rigid process of verification to bypass any Google Business Listings which makes it more convincing for consumers during their online searches.
Positive Reviews Influence More Customers
Positive customer reviews influence potential customers and their buying decision. A consumer can do an honest evaluation of whether to buy your products/services or not. This gives you an extra competitive advantage.
The only drawback to this is that sometimes businesses do manipulate the review system by posting fake positive reviews. The consumer needs to judiciously decide upon reading those.
Free Advertising to Get You More Customers
Running paid campaigns to rank your business on the top of Google can be costly but creating a Google Business Listing is free at the same time, it helps you rank on the top for local search queries.
Optimize your Business Profile by adding products, services, and description along with photos of your business.
Stands You Out from Competitors
If you are appearing on Google search results for local queries by having a presence over there and your competitor is not. This gives you an extra edge over your competitor by keeping you ahead in the game.
Allows You to Run Paid Campaigns
If you do not operate a website or social media accounts and still wants to spend on Google promotion to market your business, you can still do so by running your ads on Google Business Listing for relevant local keywords which can help you rank on top of those searches, ultimately leads to more calls to your business or store visit.
Google search results are becoming more and more robust and you may not want to lose out on the opportunity especially when it is free. This free form of advertising will only and only benefits so start setting up your Google Business Profile Today. Feel free to contact us and we would be happy to assist you in setting up your Business Profile at Google.